As you’ll see for yourself, Purity is far superior to other coffees you’ve tried before – yet, it’s impossible to find in your local supermarket or gourmet store!
Dear Friend of Jon and Missy Butcher,
For a very limited time, you can receive 50% OFF your first order of Purity Organic Coffee, crafted for health and superior to any other coffee you’ve ever tasted.
The flavor and health benefits of this fresh-roasted organic coffee will astonish you. It’s dramatically different than any coffee you can find in stores in the U.S. – and that’s for one simple reason:
Other coffee companies are unwilling to do what we do to ensure health-benefits, purity and freshness. Period.
Other coffees are not rigorously tested for toxins by independent labs, which means they probably contain contaminants. Other coffees are not packed immediately after roasting to ensure freshness using the latest scientific technology, which means they could be more than a year old by the time you buy them in your local supermarket or gourmet store… by then they are already stale, lifeless, or even rancid!
And no other coffee brand on the planet contains more healthy antioxidants than Purity Coffee.
This delicious coffee I’ll send you is the result of more than 2 years of painstaking research… searching the world for the highest-quality green coffee beans, then working with leading coffee scientists to perfect a roasting protocol that maximizes healthy compounds, minimizes toxins and ensures the purest, freshest, best-tasting coffee available.
My name is Andrew Salisbury. My wife, Amber and I started Purity Coffee with Jon and Missy Butcher, for the most unexpected reason…
You see, a few years ago, Amber began to experience debilitating symptoms of fatigue and exhaustion. It was totally unexplainable. Out of the blue, the woman I loved went from her normal, vibrant self – to barely being able to get out of bed in the morning.
We’ve always considered ourselves to be a healthy couple. Both of us are committed to eating right, getting a good night’s sleep, and staying physically active. But none of that seemed to matter, as Amber struggled daily against her mysterious ailment.
We were both bewildered by this alarming change in her health! How could someone who seemed to be doing everything right from a health perspective, be knocked out of commission for no apparent reason?
Amber was determined to stay active, despite her challenges, so she turned to the one thing that so many of us depend on when we’re exhausted… She started to drink more coffee than usual throughout the day. In addition to her morning latte, she was drinking four to six K-cups of coffee per day – and sometimes even more!
That seemed a bit extreme to me… And that’s when my concern for my wife’s health took on a new dimension. Not only was I worried about her underlying condition, I was now wondering whether all the coffee she was drinking was helping her, or just making the situation worse.
So we started researching the subject in earnest… We wanted to find out once-and-for-all whether coffee was helping or harming Amber’s health.
Our research led us to the top professors at Vanderbilt University’s Institute of Coffee Studies.
Arguably the world’s leading coffee research facility, the Institute was founded in 1999 to examine the physical effects of coffee consumption and to learn more about “the human dimensions of coffee”, such as coffee production in third world countries and its impact on the communities that farm and process it.
If you were going to talk to anyone to learn more about coffee, these were the people you wanted to talk to!
Luckily for Amber and I, two of these distinguished professors were kind enough to let us take them out to dinner and pick their brains on the subject of coffee and health.
We became fast friends and spent quite a bit of time together that summer. The professors introduced us to some of the top coffee scientists in the world and some of the leading doctors on the subject of coffee and health. Before we knew it – we found ourselves surrounded by a world-class group of coffee experts! And over the months that followed, they gave us an education on coffee and health that few people have ever had access to before…
And what an education it was! Here are a few of the highlights of what we discovered:
Coffee is the world’s most consumed beverage, after water – and one of the most “well-researched” food products on earth. In fact, over 19,000 scientific studies have been conducted on coffee and health.
Coffee got its bad reputation as “an unhealthy vice” during the 1950s, with several research studies linking it to dozens of diseases and disorders, including pancreatic cancer, lung cancer, breast lumps, birth defects and heart disease.
However, since then, modern science has discovered major flaws in those early studies… According to the New England Journal of Medicine, the Mayo Clinic and others, the 1950s studies failed to differentiate between the effects of coffee consumption and heavy smoking, excessive alcohol consumption and lack of physical activity. When the New England Journal of Medicine controlled the original data for these negative behaviors, the findings on coffee and health literally reversed.
This caused the USDA to award coffee a “strong” health grade in early 2015, stating; “Strong and consistent evidence shows that consumption of coffee within the moderate range is not associated with increased risk of major chronic diseases, such as cardiovascular disease and cancer and premature death in healthy adults.”
But, the damage to coffee’s reputation had already been done. From the 1950s forward, the general public would associate coffee with vice, believing that science had declared it unhealthy.
However, now we know that nothing could be further from the truth! After decades of research, testing and study, the scientific verdict on coffee and health is finally in…
New studies are constantly being added to the huge body of scientific evidence, but taken overall, these studies clearly demonstrate that 3-5 cups of coffee per day will have an astonishingly wide range of diverse health benefits for most people.
24-40% decreased risk for type II diabetes (Ranheim & Halvorsen 2005)
40% decreased risk of liver cancer (Bohn et al 2014)
30% decreased risk of congestive heart failure (Mostofsky et al, 2012)
Up to 20% lower risk of premature death in men and 26% for women.
22-25% decreased risk of stroke (Larsson & Orsini, 2011)
CASE IN POINT: In a recent study from the American Journal of Epidemiology, researchers evaluated the relationship between drinking coffee and the 10 leading causes of death in the United States. They showed that coffee drinkers experienced a reduction of many leading causes of death, including heart disease, chronic lower respiratory diseases, diabetes, influenza and pneumonia!
This confirmed findings from two similar (and very large) studies, which showed that moderate coffee consumption was associated with a 20% lower risk of premature death in men and a 26% lower risk of death in women, over a period of 18-24 years.
“Coffee is really good for you. In fact, coffee actually may be the healthiest beverage you can drink. People usually limit the amount of coffee they drink and often decide that they shouldn’t have that extra cup of coffee they’re craving. The evidence that they are misinformed is overwhelming—and more evidence is being reported practically every day. I’ve become a true advocate of the health benefits of coffee.”
Dr. Sanjiv Chopra
We found ourselves wondering, “Why don’t more people know about this?!” With such astounding health benefits, it was clear to us that coffee should not be considered a guilty pleasure… Rather, it should clearly be classified as a natural super food! Yet, even most doctors don’t seem to know about the health benefits of coffee!
But, our inner circle of coffee experts had a lot more to say about the subject…A LOT more! Because, as it turns out, not all coffee is created equal.
Rich in antioxidants, free of contaminants, and arriving to your door tasting as fresh as the day it was roasted…Purity is a coffee in a class of its own.
Coffee has amazing general health and wellness properties, but big coffee companies often sacrifice health benefits for profit, due to poor production practices. These sub-standard processes not only destroy many of the health benefits of coffee, but also introduce harmful compounds that can cause upset stomach, jitters, and worse.
Most coffee companies focus on low cost, speed, convenience and high-volume production. Others focus only on taste. Health benefits are not even on the radar screen for the vast majority of coffee companies. In fact, we estimate that more than 99% of coffees worldwide have one or more of the following health-inhibiting problems:
In pursuit of higher profits, coffee buyers often buy beans from places with low environmental regulations and use as many chemical pesticides as necessary to kill off insects.
Organic beans aren’t soaked in pesticides, but unfortunately, many organic coffees don’t get proper nutrients, which can result in defective or low quality beans and insect damage.
Unhealthy mold, microorganisms, and mycotoxins occur for a multitude of reasons: adverse climate conditions, poor practices in the field, harvesting, processing, transportation or storage of the coffee cherry.
This is so common, that many of us have come to expect our coffee to have a burnt taste, which is usually a sign that there are carcinogens in the coffee. Dark roasting burns away most of the healthy antioxidants present in the green beans, which greatly reduces the health benefits.
Coffee beans begin to stale about 2 weeks after roasting and the oils on the surface of the beans can become rancid. Yet, some coffees sit on retail store shelves for as long as six months to a year before being purchased!
Of course we do! But the commercial coffee industry’s production practices are designed to produce their coffee as inexpensively as possible. Their distribution system is structured around keeping costs to a minimum, which usually means slow-boat cargo ships creeping through a maze-like distribution chain, making it impossible for you to get your hands on fresh, healthy coffee that is free from contaminants, fermentation and mold.
And we were overjoyed that we’d found the answers we were looking for!
Was coffee good for Amber? You bet it was! Not only was it good for her, it was probably one of our single highest leverage points for our optimal health and wellness as a couple!
But, since we’d learned that the health benefits of coffee can be compromised by poor production practices (and usually are!) our next natural question was simple:
To our surprise, no one could answer that question! Not the professors…Not the scientists…Not even the Harvard doctors I was talking to. No one could even begin to point me in the right direction!
Now, please understand, this was probably one of the greatest teams of coffee experts and health ever assembled, and none of us knew of a single coffee company that was focused on creating the healthiest possible coffee!
What were we missing here? If coffee is so amazingly good for you, why wasn’t health a major consideration in the production process? We knew there must be tens of thousands – or even millions of other people like us – who use health as a major factor in making their purchasing decisions… But when it comes to coffee, there seemed to be no health-conscious alternative out there!
And that’s when it hit us…The AHA moment when we asked our inner circle one simple question that would change the trajectory of our lives…
Well, that question definitely got everyone’s attention!
Our team was very diverse, in both their talents and expertise, but there were two things they ALL agreed on:
1) This group of scientists, professors and doctors were genuinely frustrated that their painstaking research on coffee and health had not yet reached the general public! People are suffering needlessly for want of this information – and we were ALL committed to getting it out there.
2) Our world-class coffee experts knew something important that most people do not know; the health benefits of coffee can be greatly enhanced – and the adverse effects can be reduced, or even totally eliminated – through conscious sourcing, processing and roasting.
So, we rolled up our sleeves and got to work! Over the next 2 years, we studied every known strategy and technique to make coffee healthier.
From sustainable farming practices, to healthy harvesting techniques, from state of the art production practices, to roasting protocols, to healthy packaging strategies… Our goal was to discover the healthiest practices at every step of the production chain, combine them into ONE PROCESS – and create the purest, freshest, most antioxidant-rich coffee on earth!
We studied. We tested. We experimented. And we tested again. We made every decision based on health. After more than two years of research, we finally achieved our goal in the spring of 2017!
We used three independent labs, in Rio, Lisbon and Chicago, to test 49 of the world’s top coffee brands. These brands represent 80% of the total coffee market in the U.S.
On average, Purity contained DOUBLE the antioxidant levels of all the coffees tested – and in some cases, more than 10 times!
On average, Purity contained 4 times the antioxidant levels of all organic coffees tested.
Our coffee is 100% mold and mycotoxin free, but more than 60% of the coffee tested came back positive for mold and other contaminants.
These lab results explain why so many people can FEEL the difference when they switch to Purity Organic Coffee. In a recent customer survey, the majority of respondents reported feeling a positive physical difference when drinking Purity – from no sour stomach or jitters, to improved mood and increased mental clarity.
Using science and informed decision-making, our process is built around producing the healthiest coffee possible. Join our coffee club today and experience the wellness benefits and performance boost that come with drinking a pure, healthy coffee.
There are many, many variables that effect on the healthiness of your coffee, as it makes its way from the bright red cherry on the tree, to the aromatic, healing liquid in your morning cup.
At each step of the sourcing, roasting and distribution process, decisions must be made, which will affect cost, flavor and health benefits. At Purity Coffee, we’ve studied every known strategy and developed a proprietary production process that is unmatched anywhere!
Purity Coffee Beans must always conform to the following five health parameters – and less than 1% of coffee worldwide makes the cut:
1) Purity starts with the healthiest possible green beans.
We test organic coffees from all over the world to find the green beans with the highest antioxidant levels – and we work to maintain those levels all the way through the production process.
2) Purity Coffee is always organic.
Less than 3% of coffee on the planet is certified organic. At Purity, we will never tolerate pesticide-soaked beans, or grow our coffee in fields that are doused with herbicides.
3) Purity requires “near zero defects”.
Only the highest quality, specialty grade coffee beans meet our standards. We rigidly test for toxins and never select beans that are chipped enough to risk an uneven roast, or beans that may contain undesirable microorganisms.
4) Purity Coffee never contains mold. Ever.
When searching for the freshest coffee possible, mold cannot be tolerated. We use an independent laboratory to test for 60 different types of mold – ensuring that our coffee is mold-free at every point of the production chain.
5) Purity is grown sustainably, then hand picked and hand selected.
We only choose the BEST coffees from the BEST organic, sustainable farms in the world, where we have a direct relationship with the farmer. The farms that grow Purity Coffee use production practices that are good for the planet, good for the coffee crop, and good for the people who grow the coffee, both economically and ecologically.
A highly complex series of chemical reactions occur during the roasting process, which few coffee companies understand (but our scientists do!)
As coffee is roasted, healthy CGAs (coffee’s main source of antioxidants) diminish significantly. If the coffee is over-roasted, carcinogens begin to develop. This is why most dark roasted coffees, such as French roast, have lower CGA levels and higher levels of PAHs (a known carcinogen).
But, you can’t just solve the problem by under-roasting coffee either! If coffee is under-roasted, a carcinogen called acrylamide will likely be present, and our tests have demonstrated this to be the case.
From a health perspective, the optimal roast is a true balancing act. We call this: “the Purity ratio”.
Through extensive testing and retesting, our scientists and roasters analyze the results of different roasting times and temperatures, so we can discover which roast curve nets the most positive health attributes.
This process is not a one-time thing… It must be done every year for every harvest, because coffee (like wine) changes substantially from vintage to vintage.
The result: A delicious medium roast, which is proven superior for your health through scientific testing and by verifying antioxidant levels.
Virtually every food will eventually oxidize or spoil. Coffee is no exception – it stales relatively quickly, causing antioxidants to diminish. We believe that fresh coffee is simply better for you than stale coffee, which is why we go to such great lengths to ensure that Purity Organic Coffee is as fresh as it can possibly be.
In order to ensure the healthiest, freshest possible coffee for our customers, we use the industry’s highest-standard packaging method – called nitrogen flushing – and we employ it at the height of freshness.
Then we rush-ship it to our Coffee Club Members every month, so it gets to you within the window of optimal health potential. Our freshness strategy guarantees that your coffee will be as fresh the day you open it, as it was the day it was roasted.
And there’s something else about our amazing coffee that we’re equally proud of…
Just because we prioritize health does not mean we sacrifice taste. In fact, some of our customers say that Purity is the best tasting coffee they’ve ever had. This should be no surprise… The purest, freshest organic coffee SHOULD be the best tasting coffee too!
“Due to the quality of the coffee, the flavor notes of cocoa, English walnuts and citric fruits resonated clearly. A long, clean aftertaste continues to remind us of the care that went into the making of this coffee.”
Tracy Allen, Former President of the Specialty Coffee Association of America
Amber and I made a number of important lifestyle changes during our journey to improve her health and wellness. For instance, we made sure our home was a mold-free environment and did a full (and costly) remediation. We went to the best doctors, nutritionalists, naturopaths, and chiropractors and did a complete range of tests and we followed their advice. We also looked closely at the type of supplements she was taking chose only the very best. We exercised more with a trainer and made sure we were sleeping 8 hours — and yes, even cut back a little on red wine!
It’s difficult to point to any one of these strategies as “the thing that made the difference”… but what I can tell you is that changing to pure antioxidant-rich coffee was by far the easiest and most pleasurable adjustment to our lifestyle – and it came with the biggest noticeable benefit.
Nothing else we did was even in the same realm. Nothing came close to giving us higher energy and clarity for such a small investment of time and money. Period. Drinking pure antioxidant-rich coffee is now, and will always be, an important pillar to our healthy lifestyle.
Our Quest for the world’s healthiest coffee has certainly been an amazing journey so far…And the adventure is just beginning!
If you accept our invitation to join our small, exclusive Coffee Club, we’ll give you 50% off the most heavenly coffee you’ll ever taste. We’ll even pay for the shipping!
“Why a Coffee Club”, you might ask?
Well, the answer is simple… Due to our exacting standards and health-conscious production practices, our supply is extremely limited. Since we go to such great lengths to ensure the cleanest, most antioxidant-rich coffee possible, Purity pays higher production costs and produces less volume than mass marketers would ever be able to tolerate. But the CARE we put into our process is the whole secret of why our coffee is fresher, purer, and better tasting than other coffees you can obtain in American stores!
We produce only enough inventory to serve our Coffee Club Members at the highest level. And every once in a while, when we DO find ourselves with a few extra bags, we are able to make special offers like this!
If you don’t agree that Purity Coffee is the most delicious, freshest and purest coffee you’ve ever tasted… If you don’t agree that it makes you feel DIFFERENT and BETTER than any coffee you’ve ever tried… Just let us know and that will end the matter! We’ll immediately cancel your subscription and you’ll owe nothing and pay nothing from that point forward.
If, on the other hand, you’d like to remain a member, simply do nothing. You will automatically be enrolled as a member and you’ll receive your regularly scheduled shipment each month.
There is no minimum number of months for which you must enroll, and you may cancel your membership at any time. You may also put your shipments on hold—skipping any month you choose—any time it’s convenient (for instance if you are traveling or if you are still enjoying the coffee from your prior month’s shipment).
Moreover, every month’s shipment is protected by our 100% money-back guarantee. Just let us know if you’re dissatisfied with your coffee for any reason whatsoever, and you’ll receive 100% of your money back for that shipment, no questions asked.
To keep things simple, the Club offers just three options: small, medium and large.
The offer we’re presenting here is available nowhere else. There’s no other service in the world that goes to such lengths to ensure health benefits and then delivers “just-roasted organic coffee” right to your door every month.
A Purity Coffee Club subscription guarantees that your supply of the freshest, healthiest coffee will routinely arrive at your door each month for you and your friends to enjoy, but it’s much more than that. Choosing to drink a healthy coffee is one of the highest leverage moves you can make to improve your health, performance and overall well being.
I invite you to try Purity Coffee, and feel the difference this one small change can make in your life. If you’re anything like me, you’ll never go back to commercial coffee again!
Founder, Purity Coffee
PS: We are SO PROUD that Purity is ranked the #1 coffee worldwide in independent lab tests against 49 other brands… and that’s why we want to give you 50% off your first order, so you can experience it for yourself! Be sure to act on this special new-customer offer NOW, because we can only keep it open while supplies last. We know you’re just going to LOVE it!