!DELETE? Purity Scorecard (Table)

Basis Essential Outstanding Exceptional Purity Score Impact Multiplier Total Total Possible Minimum
Organic
The green coffee is organic. The coffee has been sourced by an importer with whom roaster has a direct relationship; the importer has visited the farm and confirmed that the coffee is produced organically, although does not have certification. The coffee is tested free of pesticide residue by 3rd party lab. The coffee is officially certified; Meets the USDA Commercial Item Description (CID) and is roasted by a Certified Organic roaster.  http://www.ams.usda.gov/sites/default/files/media/CID%20Coffee.pdf The coffee blend contains at least 30% Smithsonian Bird Friendly, which is the highest level of organic certification. 2 5 10 15 5
Farming
The coffee is traceable. The farm, its location, and altitude is stated. The importer has visited the farm and can provide information to demonstrate traceability. The coffee is sourced directly with the importer and farmer by Purity Coffee staff members, who have visited the farm. The coffee farmer(s), importer and Purity collaborate on improving the coffee with a focus on health. 1 2 2 6 2
The coffee is conscientiously farmed. The farmer answers questions about the farm and practices basic sustainability practices: Conscientious water use, adheres to labor laws, ensures soil management and conservation. The farm documents and provides proof of social and environmental management systems, ecosystem and wildlife conservation, integrated crop-pest-soil-waste management. The coffee has Rainforest Alliance or Utz certifications. The coffee is farmed with standards for caring for the environment.  Demonstrated practices in forestry, integrated pest management and conscientious intercropping. Social environment for employees is positive. 1 4 4 12 4
Processing
There is a clear chain of custody of the coffee throughout each stage of processing. The farm is stated, the importer communicates location of coffee upon request. Coffee processors have provided information on coffee custody from wet mill through containerizing to verify the coffee.  Timeline of coffee from harvest to arrival at US warehouse is documented. Purity Coffee manages the import of the coffee from farm gate to Purity warehouse. 1 2 2 6 2
The coffee is specialty grade. The coffee meets the SCAA Green Coffee Grading Standards for "specialty"" (standards for insect damage fungus blacks sours unripes floaters withered etc.). Coffee scores 80 to 84.75." Coffee scores 85-89.75 points on the specialty coffee scale cupped by Q-grader. Coffee scores 90 points and higher on the specialty coffee scale cupped by Q-grader. 2 2 4 6 2
Drying and storage are appropriate to maintain healthy coffee. The coffee may be any drying method (parchment-dried, fruit-dried, pulp-dried or seed-dried).  Drying is sustainable and healthy for the environment and employees.  Storage is according to Organic standards Coffee is stored in climate controlled warehouse before transferring to roasting. 1 4 4 8 4
Coffee is bagged in GrainPro® or its equivalent. Coffee is bagged and packaged to maintain health, protection and custody during shipping. 1 1 1 1 1
The coffee is current crop year. The coffee is not more than 1 year since arrival at roastery. Coffee is current crop year. 2 1 2 2 1
The green coffee is sampled throughout the process and meets specialty grade. Pre-shipment and arrival (at roaster) samples are within 5 points, not falling below 80-point specialty grade. Coffee is sampled and each sample is documented: Pre-shipment, Arrival at US warehouse, Arrival at Roaster.   Arrival sample scores 84 points or higher. Roast score stays above 82 points. All samples score 90 points or higher. 2 2 4 6 2
The green coffee is laboratory tested for purity and composition. The coffee is tested at independent 3rd party laboratory free of Aflatoxin B1 and Ochratoxin A.  Green coffee yeast and mold count is recorded, and food safety cross-contamination measures applied at roastery. Green coffee has fewer than 100 colonies of yeast and/or mold, and food safety cross-contamination measures applied at roastery. Green coffee has fewer than 20 colonies of yeast and/or mold, and food safety cross-contamination measures applied at roastery. 2 5 10 15 5
Roasting
Chlorogenic Acids Healthy Chlorogenic acids are maintained- sum of 11 compounds: at least 1.7g/100g Healthy Chlorogenic acids are maintained- sum of 11 compounds:1.7-2.1g/100g Healthy Chlorogenic acids are maintained- sum of 11 compounds:above 2.1g/100g 3 3 9 9 3
Trigonelline Trigonelline* measures at least 1.0g/100g Trigonelline* measures 1.1-1.3g/100g Trigonelline* measures above 1.3g/100g 1 3 3 9 3
Acrylamide Acrylamide is as low as possible, while still producing acceptable flavor: Does not exceed 300ug/kg dry coffee basis. Acrylamide is as low as possible, while still producing acceptable flavor: 150-200ug/kg dry coffee basis. Acrylamide is as low as possible, while still producing acceptable flavor: No higher than 150ug/kg dry coffee basis. 2 3 6 9 3
PAH Polycyclic Aromatic Hydrocarbon is minimized via monitoring of Agtron level of no less than 50 on the gourmet scale with no tipping, scorching or facing present on the roasted beans. Polycyclic Aromatic Hydrocarbon is minimized via monitoring of Agtron level of 50-60 on the gourmet scale with no tipping, scorching or facing present on the roasted beans. (NO 3RD LEVEL-- should not roast above a 60 Agtron because of acrylamide production) 1 3 3 9 3
Profile roasting to bring out the best in the coffee. Each standard is tested during profiling, and once the profile is established, it is followed via computer during roasting.  Profile graph available to Purity QC upon request. Every batch of coffee is labeled with profile graph attached to ensure it matches the original profile.  Each batch is cupped before bagging. 1 2 2 6 2
Verification Coffee is tested twice a year to check for antioxidant and trigonelline levels. Coffee is tested every lot to ensure the content levels of substances listed above. 1 2 2 6 2
FSMA compliance Roasting facility maintains FDA compliance (food safety, handling, storage, etc.), OSHA standards and organic certification standards always. Purity retains internal records of batches. 1 1 1 1 1
Packaging
Coffee is labeled with batch to determine age. Best before date is 10 months printed on each product. Best Before date is 4 months. Roast date is printed on bag. 1 1 1 3 1
Oxygen exposure is minimized. The natural de-gassing of coffee displacing the O₂. Packaging standards range from less than 3% O₂ versus the natural de-gassing of coffee displacing the O₂. Coffee is nitrogen flushed, yielding less than 2% oxygen.  This can be confirmed upon request of roasting facility records for nitrogen stocking. Less than 1% oxygen, lab tested. 2 3 6 9 3
Packaging is safe. Shelf life, one-way valve, drop/burst/abuse-resistance, food safety ensured, FDA approved. K-cups are made of recyclable materials with instructions on the box for recycling. Minimum material thickness to food safety levels used for sustainability/source reduction. Sustainable packaging is used once it becomes available to the coffee industry and meets safe standards. DOES NOT YET EXIST IN COFFEE INDUSTRY (they're working on it) 1 2 2 6 2
Sustainability
Purity Coffee is conscientious of sustainable practices. Shipping packaging (mailers) are made from partially recycled materials. Burlap bags are re-purposed and/or donated to non-profits or local community members.  GrainPro® or other plastic is re-purposed sustainably. Packaging is made from 100% recycled materials, is food safe and has excellent barrier protection to keep the product safe and shelf stable.DOES NOT YET EXIST IN COFFEE INDUSTRY (they're working on it) 2 4 8 12 4
Consumer Engagement
Purity Coffee maintains open communication with its consumers. Customer receive a reply to enquiries within 24 hours.  100% satisfaction guarantee.  Company pays for return of coffee from unsatisfied customers. 1 2 2 2 2
Total Points: 88 158 57