We’re on a quest to improve people’s health…through coffee.
Toxins in food and the environment, to stress and lack of work-life balance can make us sick–and often we don’t know why. With so much conflicting information out there about what we should be eating to achieve better health, the decision process can be confusing and overwhelming. It often causes people to just throw up their hands and give up.
Habit change is hard. And even when we do make changes, we often don’t know whether or not they’re helping or causing us more problems.
Andrew Salisbury was inspired to start Purity Coffee for this very reason.
A few years ago, Andrew’s wife Amber began to experience debilitating fatigue. After living a normal, active life, she was now struggling to perform her daily activities. She would often go to sleep at 8 p.m. and wake up as exhausted as if she hadn’t slept at all.
Doctors were stumped. Amber and Andrew were frustrated. Medical tests revealed nothing. The couple had been doing everything that healthy adults should: exercising regularly, eating healthy and organic foods, getting regular sleep, and drinking plenty of purified water. Nothing seemed to help.
To get through the day, Amber began drinking copious amounts of coffee–a morning mug or two plus up to six k-cups a day! Andrew was concerned that her coffee drinking might be contributing to her health problems. After all, so much common-knowledge health advice includes cutting coffee out of our diets altogether to improve energy levels.
But Amber had found something that worked for her, and she wasn’t giving it up without proof. So Andrew set out to discover whether a frequent coffee habit was helping or hindering her recovery. Fortunately, the couple got the opportunity to pick the brains of some of the world’s foremost experts from the Vanderbilt University Institute of Coffee Studies. What they learned shocked them.
Coffee is one of the healthiest foods in the Western diet. It’s an established scientific fact, and there are mountains of proof.
Andrew and Amber learned that not only is coffee not unhealthy, but it has been shown to actively improve health. Over 19,000 studies have been done to measure coffee’s health benefits, and their results have overwhelmingly pointed to coffee’s healing properties. Coffee has been shown to decrease risk of diabetes, heart disease, liver disease, Alzheimer’s, and multiple cancers.
And it doesn’t just help a little bit. Research has shown that 3-5 cups of coffee per day has an astonishing array of health benefits.
In this excerpt from an interview conducted with renowned author and Dean of Harvard Medical, Dr. Sanjiv Chopra, we learn that coffee possesses amazing qualities when it comes to healing the body and disease prevention.
Much of these benefits are thanks to antioxidants called chlorogenic acids, or CGAs. These compounds fight the inflammation that can lead to heart disease, type 2 diabetes, metabolic syndrome, and all kinds of other life-threatening conditions.
The mind-blowing truth about coffee begged two questions…
The first: Why didn’t more people–specifically doctors–know about the health benefits of coffee?
The second was: Were any other companies producing coffee made with health as the top priority?
The experts from the Institute of Coffee studies said that there weren’t any coffee companies doing this to their knowledge. The fact that people didn’t know about coffee’s benefits, however, came from years of misunderstood data.
Back in the 1950s, studies found correlation between certain diseases and coffee consumption. These weren’t studies conducted in the lab–but surveys that took into account people’s self-reported habits. Unfortunately, these studies didn’t take other factors into account like alcohol and tobacco consumption. Diseases that we now know are caused mostly by booze and cigarettes were unfairly connected to coffee.
Coffee researchers needed help to change the public’s negative attitudes toward coffee, and the Salisburys were ready to take on that challenge. Enlisting Jon and Missy Butcher in their plan, the Purity founders set out to highlight coffee’s benefits–and to increase them as much as possible!
They brought together a team of industry professionals, scientists, and medical practitioners to help design a process maximizing coffee’s health benefits during every step of production. Purity’s experts were committed to spreading the good word about coffee’s incredible ability to improve daily wellness and increase overall longevity.
Through extensive research, they developed a signature process to increase the health benefits and decrease coffee’s side effects like caffeine jitters and gastric distress.
The Blueprint for the Purity Process
First came conscious sourcing, which includes a commitment to environmental sustainability, responsibility to the communities where the coffee is grown, and careful attention to the coffee growing process itself. Coffee is mostly treated as an industrial crop and often commercial coffee is sprayed with pesticides and sometimes left to mold or ferment before it’s shipped. Therefore, Purity only sources organic beans and tests all green coffee for mold, pesticides, and Ochratoxin A (which can cause kidney damage).
However, organic coffee beans were merely to be the starting point. To deliver a coffee optimized for health benefits, the organic coffee needed to also be specialty-grade. Specialty-grade signifies that the coffee has been carefully inspected and sorted to ensure that the beans are free from defects – most notably chips and cracks. Uniform, perfectly shaped beans allow for a much more even roast – greatly reducing the amount of carcinogenic compounds produced when coffee is roasted unevenly.
Next in optimizing coffee for health came the roasting process. Many commercial coffee producers eliminate the toxins and mold that develops on coffee by roasting them away. However, according to Purity’s scientists, toxins don’t just disappear, they merely change their form. Additionally, cancer-causing compounds called Polycyclic Aromatic Hydrocarbons (or PAHs) develop as a result of smoking or over-roasting coffee beans. Through extensive lab testing, Purity uses a unique roasting protocol to retain maximum antioxidants in coffee beans while completely avoiding PAH development and reducing the amount of Acrylamide (which occurs as result of under-roasting).
The last area for ensuring coffee is as healthy as it can be lies in its storage, packaging, and delivery. All foodstuffs are capable of going stale or even rancid, and coffee is no exception. However, coffee can often languish on warehouse and even supermarket shelves for months, losing its healthful potency and becoming more likely to cause digestive discomfort. Purity’s founders made a commitment to freshness, only storing green beans for 15 months, roasting only according to the number of orders received, and shipping the roasted beans to the customer within 48 hours of roasting in bags flushed with nitrogen.
After two years of exhaustive research and testing, Purity Coffee launched in Spring 2017.
The general public is beginning to realize that healthy coffee can be an important part of our lives. In fact, in 2015 the USDA’s Dietary Guidelines Committee said, “Consumption of coffee has positive health benefits and therefore can be incorporated into a healthy dietary pattern.” Purity wants to broadcast this new common knowledge and take it to the next level by letting people know that it’s not just coffee alone, but the right type of coffee that can supply the real improvements to their health.
Amber’s health is now better than ever. Health is, of course, a complicated journey, and coffee was by no means a magic bullet. The couple made many other changes from minimizing indoor toxins to making careful adjustments to their diets.
Drinking the purest, most antioxidant rich coffee, however, was the easiest and most reliable health change they made. Plus it was the most enjoyable! Amber and Andrew consider optimizing their coffee intake to be one of the linchpins of their health regimen. And Purity Coffee’s founders are passionate about sharing healthy coffee–this pure pleasure–with as many people as they can.
For more information about coffee’s controversial past and why recent studies have now revealed it to be a sleeping superfood, please check out our short documentary. To better understand what makes Purity Coffee so special, learn about our process here. And if you’re curious to know how Purity stacks up against other leading brands, view our lab results page to see a list of the 49 coffee brands we have tested.
If you’d like to give Purity a try, please visit our shop.