Blog

In a world where the holiday season often means a rush towards sales and promotions, Purity Coffee® is making a concerted effort to encourage a different attitude towards shopping and gift-giving this season. Starting this year, we're shifting the narrative by promoting Green Friday Weekend—a more sustainable and conscious approach to the traditional Black Friday. Our focus as a company is on having a positive impact and aligning our actions with our commitment to environmental responsibility. At Purity Coffee®, our mission transcends the mere production of coffee. Based on rigorous research and a deep respect for the environment, we are...

This post is for general informational purposes. Please read our Approach and Disclaimer for more insight concerning our philosophy around coffee and health research and how it informs our product development. A good decision is based on knowledge, and not on numbers. – Plato The Evolution of a New Coffee Blend Focused on Health Scientists have known about hundreds of compounds in roasted coffee for decades, publishing breakthroughs in their own circles, but because the journals are not easily available outside of academia, exciting findings lay hidden from most of us, unless something actually makes it to the mainstream news. Because of this,...

Every once in a while, a coffee hater will attack one of our social media channels with the same fervor with which the elderly peasant woman in The Princess Bride yells at Buttercup in her dream, "Boo! Rubbish! Filth! Slime! Muck! Boo!" The coffee hater attacks our health messages, usually by listing the detrimental effects of caffeine (some are true, some are myths or half-truths). We don't delete these posts. They allow us to revisit what we know about caffeine and coffee, and often we find new research that helps us study and learn more about our products. Coffee “beans”...

Last month, we received some welcome news in the lead-up to National Coffee Day: The Food and Drug Administration (FDA) is considering officially recognizing coffee as a “healthy” food. Highlighting the health benefits of coffee has inspired Purity Coffee® from our earliest days and we're thrilled that the FDA is moving toward this historic and important position. We would like to reiterate that our core focus is related to this milestone. Healthy coffee is even healthier for you than the generic term “coffee” encompasses. What if every decision in the development of a coffee was made based on health? What...