We produce coffee with a single goal of maximizing health benefits

The highest standard of coffee with the least number of defects is classified as “specialty grade,” and that is the Purity starting point. Green coffee defects are beans where something negatively impacts the green bean, usually resulting in an “off” flavor but sometimes having a negative influence on your health. Defects occur for a multitude of reasons: Poor agricultural, harvesting, and processing practices, bad seasonal weather, and problematic transportation or storage of the coffee. Some defects are difficult to avoid, but others can be mitigated or eliminated. Regardless, to get as close to defect-free coffee as possible, the bulk of the coffee must be sorted by machine or hand.

For most coffee companies, taste is the main reason for removing certain defects. For Purity, health is the main reason, because some bean defects contain toxins (like Ochratoxin A), contaminants that cause stomach upset, or substances that can cause histamine-like reactions in some people.

This should be an essential requirement of any coffee: The bag you receive should be free of mold spores that can form colonies when there is enough moisture. Mold spores can enter roasted coffee through poor processing (over-quenching with water, bad packaging, cross-contamination, unclean grinders, etc.) and handling. Purity Coffee® and its roasting partners exceed the federal rules for cGMPs for food safety and test regularly, so there is never mold in our finished products.

Another essential requirement of any coffee should be testing for mycotoxins in the raw green coffee before importing the coffee for roasting. Mycotoxins are a serious health concern—even a little amount can cause serious problems in sensitive people—yet accepted levels for consumption differ from country to country. Mycotoxins enter coffee when specific mold species attach themselves to the green coffee and begin decomposition—the leftover metabolites are mycotoxins. Some mycotoxins enter the coffee through the plant itself, too. Only a small proportion of mycotoxin can be broken down at high roast temperatures, but unfortunately, these high temperatures may increase the formation of carcinogenic polycyclic aromatic hydrocarbons and eliminate healthy chlorogenic acids (polyphenols) in coffee. Therefore, we test our coffee before it is exported to ensure it is free of mycotoxins.

In 2022, to further reinforce our commitment to sustainability and to producing the healthiest coffee possible, we have invested in a coffee farm in Colombia. The best coffee for you means that while it is free from contaminants such as pesticides, mold, and mycotoxins; it is also highest in CGA and other antioxidants. Over the years, we have recognized that the coffee highest in CGA comes from farms that use regenerative organic agriculture and is grown the way nature intended. That means diverse soil microorganisms and structures, organic farming practices, and cultivars that deliver the most CGA after roasting. We invested in our farm so that we could experiment on a soil and cultivar level to maximize these compounds and to develop best practices we can implement on our farm and on others from which we source.

Regenerative organic farming is critical for the future of our earth… and food supply. The regenerative movement is holistic, involving soil health, biodiversity, animal welfare, and fair wages and working conditions, among many other things. We translate this to coffee, ensuring Purity is certified organic, Smithsonian Bird Friendly®, hand-picked and sorted, and grown in its natural environment with plenty of natural shade for slow development of the coffee seeds within their fruit.

Less than 1% of coffees worldwide fit all 5 of these criteria, and we search diligently for coffees that do. All Purity Coffee® is specialty-grade coffee, but not all specialty-grade coffee is Purity Coffee®. Our coffees are complex and balanced, having warm, classical coffee flavor profiles that are rich with notes of chocolates, nuts, fruits, and deliciously caramelized sugars that everyone can enjoy. We blend our fully traceable coffees to be replicable and consistent, yet they always remain fresh regardless of the varying crop cycles of different origins.