About: FLOW
About: EASE
About: CALM
About: PROTECT
About: BALANCE
EASE
Our dark-roasted organic coffee is specifically formulated for easy digestion.
Taste profile
- Dark chocolate
- Roasted walnut
- Brown spice
Purity EASE is formulated for:
It is not roasted so dark as to produce unhealthy levels of PAH because we take the coffee out before it reaches the temperature cited in the scientific literature, where PAH begins to form rapidly. Our dark roast follows a profile laid out in the scientific literature and hits several points that have been proven to be critical. Generally, throughout the literature, dark roast appears to be an appropriate choice for individuals with digestive issues and seems to have positive effects on the brain.
Microbiota balance
Higher pH than our original roast
What is the purity standard?
At Purity Coffee®, we make every decision based on health first. We use the latest scientific research to optimize how we source, test, roast and deliver our coffees.
We begin with these fundamental baseline standards, from which we develop additional standards as the science presents new information.
Regeneratively Farmed
We prioritize soil integrity, biodiversity, carbon sequestration, and ecosystem resilience.
Always Selective
Carefully sourced arabica green coffee, selected for purity, safety, and quality, is our starting point.
Hand-Picked Specialty Grade
Highest quality industry standard, selected, carefully processed by experienced producers.
Sustainably Sourced
Ensured positive impact on farmers’ livelihoods, produced with full traceability.
3rd-Party Tested for Mold & Toxins
Lab tested for mold, mycotoxins and other contaminants to meet our stringent safety and purity standards.
Roasted for Health
Customized roasting protocols prioritize the retention of our coffees’ healthful compounds (chlorogenic acids [CGA]).
Measured Antioxidants
Since our founding, we have continued to lab test for CGA and trigonelline—check out our outstanding results.
Exceptional Taste
Coffee that is grown the way nature intended tastes as you would imagine…simply amazing.
We continue to look for the best coffees, and we’re always researching ways to make our coffee even healthier. The deeper we go, the more we understand that coffee is extremely complex and that various beneficial compounds can be created and destroyed at different roast levels.
The EASE story
Purity EASE is our “dark roast”.
Our dark-roasted organic coffee is specifically formulated for easy digestion.
When comparing Purity Dark Roast to Purity Original, here are a few points to consider:
1. Because of the high content of chlorogenic acids, coffee is considered the most important contributor to antioxidant intake in many populations. Purity EASE still has antioxidant capacity, but the total CGA is about half the original (FLOW). On the other hand, high chlorogenic acids may stimulate gastric fluid secretions in some people, and for these people, a darker roast may be a better choice.
2. After being formed, acrylamide tends to decrease as roasting progresses. Purity EASE has even lower acrylamide than Purity FLOW.
3. Purity Dark Roast coffee does not come close to PAH temperatures. We do not get close to either an Italian Roast or French Roast as shown in the color chart below. So our dark roast is actually a dark-medium roast.
Purity EASE Roast Profile
There are many ways roasters describe a coffee's color, and most terms are not precise, but rather suggestive.
Purity FLOW is a medium roast, which is a bit darker than the industry's sample roast level to evaluate (or "cup") specialty coffee. Purity EASE is darker than medium, and what some might say is a "Full City" roast. It is not as dark as what many consider Italian or French roast.
Find your everyday coffee ritual
Choose how you brew, then continue to the EASE product that fits your routine.
