Founder's Roast: Alzheimer's Awareness - Limited Release (Ground)

Numerous scientific research studies have demonstrated strong associations between regular coffee consumption and protection against the onset of neurodegenerative diseases such as Alzheimer’s and Parkinson’s. While it is unclear as to which specific constituents in coffee are responsible for these protective effects, coffee contains a range of bioactive compounds, including caffeine, chlorogenic acid, and polyphenols - all of which have been shown to reduce neuroinflammation. However, Pyrocatechol, a component in roasted coffee that is produced by the thermal decomposition of chlorogenic acid, in particular, has been shown to have anti-inflammatory effects that inhibit the onset of neurodegenerative diseases.

In an effort to craft what we believe to be an ideal coffee specifically formulated to protect against Alzheimer’s, we sought to maximize the levels of pyrocatechol contained in this coffee. For this purpose, we followed the roast levels that were diagramed by a particular scientist (Fukuyama, 2018) whose study revealed pyrocatechol as a potent anti-inflammatory agent in the suppression of neurodegenerative disease. We are not making any specific health claims specific to this new Founder’s Roast, but based on the available science, we imagine it would be an outstanding coffee optimized for the prevention of Alzheimer’s.

We hope you enjoy this latest limited-release Purity Coffee®. It is a result of our commitment to innovating and improving coffee’s positive impacts on specific areas of health as well as our desire to raise awareness about the prevention of Alzheimer’s disease.

In support of this noble cause, $2 from each bag sold will be donated to Hilarity for Charity (HFC), a national non-profit organization. Hilarity for Charity’s mission is to care for families impacted by Alzheimer’s disease, inspire the next generation of Alzheimer’s advocates, and be a leader in brain health research and education. Learn more here.

Read about the profound impact of coffee on cognition—explore our Coffee, Dementia, and Cognition: Literature Review.

Roast: Medium-Dark

Ingredient:

• 100% Specialty-grade organic Arabica coffee

Purity Coffee contains only high-quality Arabica coffee with no additives or allergens.

Brewing recommendations:

This is a medium-fine grind, best suited for brewing with an electric drip machine, manual pour-over, Aeropress, or Clever Dripper.

Use filtered water and clean brewing equipment. Try 4 Tbsp (20g) per 12-oz mug to start, and adjust to taste. Check your water temperature is between 195F and 205F. Once this bag is opened, try to keep air out and consume within 10 days for optimum aromatics.

• One 12 oz bag = about 25-30 8 oz cups of coffee