Founder's Roast: Alzheimer's Awareness Ground Coffee - Limited Release

This coffee is close to our heart. Every bean is dedicated to individuals and families affected by Alzheimer’s. We hope that this roast delivers an exceptional coffee experience while elevating public consciousness that works toward Alzheimer’s prevention.

$2 of every bag goes toward Hilarity for Charity and their work in the fight against Alzheimer’s.

• USDA Organic Certified
• Hand-Picked
• Specialty-Grade
• Sustainably Grown
• 3rd Party Tested for Mold & Toxins
• Roasted to Retain Natural Antioxidants
• Smithsonian Bird Friendly

ROAST LEVEL: Dark

TASTE PROFILE

• Raspberry
• Chocolate
• Honey

ABOUT THE CAUSE:

$2 from each bag sold will be donated to Hilarity for Charity (HFC), a national non-profit organization that aims to care for families impacted by Alzheimer’s disease, inspire the next generation of Alzheimer’s advocates, and be a leader in brain health research and education.

ABOUT THE COFFEE:

Founder’s Roast is the first coffee from Purity’s coffee farm, Monte Bonito, in Colombia. Research shows strong associations between regular coffee consumption and protection against the onset of neurodegenerative diseases such as Alzheimer’s and Parkinson’s.

Explore our research on coffee's cognitive benefits in our Literature Review on Coffee, Dementia, and Cognition.

Brewing recommendations:

This is a medium-fine grind, best suited for brewing with an electric drip machine, manual pour-over, Aeropress, or Clever Dripper.

Use filtered water and clean brewing equipment. Try 4 Tbsp (20g) per 12-oz mug to start, and adjust to taste. Check that your water temperature is between 195F and 205F. Once you open this bag, ensure it remains airtight and consume it within 10 days for optimal aromatics.

• One 12 oz bag = about 25-30 8 oz cups of coffee