Alzheimer's Awareness and Prevention with Dr. David Perlmutter

Alzheimer's Awareness and Prevention with Dr. David Perlmutter

We’re excited to share a video interview with Dr. David Perlmutter, a renowned board-certified neurologist and New York Times bestselling author, and Amber Salisbury, co-founder of Purity Coffee®. In recognition of Alzheimer's & Brain Awareness Month in June, this engaging discussion focuses on Alzheimer's awareness, prevention, and the significance of honoring the memories of our loved ones who had been afflicted by the disease.

Amber has opened up in the past about her personal connection to Alzheimer's, sharing her father’s struggle with AD and her own heartfelt experience as a caregiver. Inspired by her and Dr. Perlmutter’s shared journey, she decided to host a special video call to honor their fathers, discuss proactive ways we can protect ourselves from this disease, and foster open communication when it comes to early diagnosis.

"Keeping Their Memories Alive"

During the conversation, Dr. Perlmutter emphasizes the staggering impact of Alzheimer's, revealing that roughly 18 to 20 million people are directly affected on a daily basis by the illness of an individual. He stresses the need for awareness and empowering individuals with the tools to prevent this devastating condition.

The discussion explores the value of being open and honest with those we love, especially when it comes to identifying cognitive challenges during the initial onset. Dr. Perlmutter highlights the importance of persistence, compassion, and seeking professional assistance to facilitate these discussions.

The science of prevention is examined, and lifestyle decisions that can significantly lower the risk of cognitive decline and Alzheimer's are highlighted. Dr. Perlmutter emphasizes the power of exercise, restorative sleep, stress reduction, a healthy diet, social interaction, and cognitive engagement.

Amber adds a touching perspective on keeping loved ones' memories alive by sharing their wisdom, photos, and positive impact. She shares her personal connection to her father, Jay, who believed in celebrating life and treasuring each moment. 

A message from Amber...

We keep our loved ones' memories alive by sharing them. Sharing their bits of wisdom, their photos, and the positive impact they had on us.

This is my dad, Jay.

Amber Salisbury and her father Jay

He was constantly telling me that “life is meant to be celebrated” and that “each moment is precious.” We still throw him a birthday Party every June 14th. 🥳

This is Dr. Irwin Perlmutter.

Irwin and David Perlmutter

He used to say “noblesse oblige!”, which means if you have gifts you are obligated to share those gifts with those less fortunate. His life was a testament to the sharing of gifts. As is his son’s. 💓

Please join us in advancing the conversation and helping to spread awareness about the prevention of Alzheimer's, and if you'd like to share some thoughts or memories related to your own experience with AD, we're here for listening and support!

Read about the profound impact of coffee on cognition—explore our Coffee, Dementia, and Cognition: Literature Review.


  • Angela Stuckey

    I cannot thank you enough for your video with David Perlmutter. I really thought I was going to see a 45+ minute advert about Purity Coffee and initially thought “ oh that’s long” How wrong was I.
    I am a 64 year old retired Mental Health Nurse in the UK and I am the sole carer for my 76 year old husband who is the love of my life.
    My darling 94 year old mum who has severe Macular degeneration and lifelong severe hearing difficulties is also now showing signs of cognitive decline.
    I was beginning to feel burnt out for caring for them and slowly giving up UNTIL watching this video.
    I feel that this has powered me up yet again and reminded me that we should never give up and never surrender.
    I have really taken on board what David said about empowerment and responsibility and my husband and I immediately put YouTube on and did a 15 minute walking work out. It’s warn him out bless him and he is now taking a nap, but we both feel that we have done something positive about our physical and cognitive health.
    I also took on board what was said about remembering the achievements of our loved ones and celebrating them.
    Thank you, Thank you, Thank you.

  • Wendy Williams

    This was such an informative and uplifting discussion between Amber and Dr. Perlmutter! I especially loved your sharing your ritual for your dad’s Star date..thank you for this!

  • Debi Clem

    love this interview thank you for doing it. I spent several years caring for my dad who did not have alzhiemers but instant brain damage from a lack of oxygen. It would have been nice to have the chance to know it was coming to say some things I would have like to said to him. But the struggle of him being alive but not there was the the same pain. I love Purity coffee and what it stands for I wish I could afford it all the time but I buy it as much as I can.

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