About: FLOW
About: EASE
About: CALM
About: PROTECT
About: BALANCE
FLOW
Our medium roast organic coffee specifically formulated for all-around health.
Taste profile
- Dark chocolate
- Vanilla
- Sweet red apple-like
- Mild acidity
Purity FLOW is formulated for:
FLOW is Purity’s original medium roast, formulated for all-around health, physical and mental performance, and increased mental focus.
Physical and mental performance
Increased mental focus
What is the purity standard?
At Purity Coffee®, we make every decision based on health first. We use the latest scientific research to optimize how we source, test, roast and deliver our coffees.
We begin with these fundamental baseline standards, from which we develop additional standards as the science presents new information.
Regeneratively Farmed
We prioritize soil integrity, biodiversity, carbon sequestration, and ecosystem resilience.
Always Selective
Carefully sourced arabica green coffee, selected for purity, safety, and quality, is our starting point.
Hand-Picked Specialty Grade
Highest quality industry standard, selected, carefully processed by experienced producers.
Sustainably Sourced
Ensured positive impact on farmers’ livelihoods, produced with full traceability.
3rd-Party Tested for Mold & Toxins
Lab tested for mold, mycotoxins and other contaminants to meet our stringent safety and purity standards.
Roasted for Health
Customized roasting protocols prioritize the retention of our coffees’ healthful compounds (chlorogenic acids [CGA]).
Measured Antioxidants
Since our founding, we have continued to lab test for CGA and trigonelline—check out our outstanding results.
Exceptional Taste
Coffee that is grown the way nature intended tastes as you would imagine…simply amazing.
We continue to look for the best coffees, and we’re always researching ways to make our coffee even healthier. The deeper we go, the more we understand that coffee is extremely complex and that various beneficial compounds can be created and destroyed at different roast levels.
The FLOW story
Purity FLOW is our original medium roast.
Purity FLOW is our original coffee, formulated for all-around health.
When we began Purity Coffee, we sought to create the single most healthy coffee. We have spent years improving our flagship blend by developing close, direct connections with four producers who are committed to regenerative, organic farming and by lab testing the coffees not only to ensure they were free of contaminants like mold and mycotoxins but also to measure levels of coffee’s most beneficial compounds like antioxidants (chlorogenic acids-CGA and lactones-CGL), trigonelline and nutrients, as well as caffeine.
Within the feedback from over 35,000 customers, there are thousands of Purity drinkers who say they think better, perform better and feel better when they drink Purity.
We aspire for everyone to have this feeling of being in a pure energy state that opens you up to more magic, creativity and flow state to happen. We understand FLOW as the optimal state for channeling our life energies and performing at our best. We have embarked on a mission to understand what makes Purity Coffee help people get into flow.
Below, we have summarized the health benefits of coffee found in the scientific literature; however, please keep in mind that “coffee” is usually studied as just a general product.
We believe that Purity Coffee’s integrated approach (healthy environments, plants and people) produces coffees significantly better for you: Specialty-grade, certified organic, high-CGA, biodynamic and regeneratively farmed coffees have health benefits that are amplified.
What creates flow? We continue to research and lab test for particular bioactive compounds in our coffees, which scientists believe provide antioxidant support and anti-inflammatory activity for overall good health. However, one thing we do understand is that healthy, organic specialty coffees, roasted mindfully to maintain the most valuable compounds in their entire combinations, are more powerful than selected, extracted components.
What knocks you out of flow? The jitters. Stomach issues. Sluggishness. Caffeine crashes. Purity Coffee eliminates the causes that prevent you from feeling flow: mold, mycotoxins, certain biogenic amines, toxic pesticides, herbicides, fertilizers and other contaminants.
What we do with FLOW
Purity FLOW comes from our direct relationships with producers in Nicaragua, Honduras and Colombia. The coffee is fully traceable, which is important. One myth in coffee is that “single origin” coffee is of higher quality than a blend. Blends that are not traceable are of concern (food products should be fully traceable for food safety and security reasons). The point of a single-origin coffee is to be traceable and for the consumer to be able to enjoy the story of the farm along with tasting and identifying flavors of the terroir, cultivar and processing methods the producer employed.
Because Purity is focused on health and safety, we can fully trace our coffees, but identifying nuances of flavor is secondary to identifying the high levels of antioxidants and nutrients our producers have developed… which also happen to make the coffee taste exceptionally good. In addition, blending allows us to continually receive fresh coffees from our farms because they are on different crop cycles. We believe this is healthier than relying on single origins, which come in once a year—by the end of the year, green coffee has begun to lose its organic matter, but our coffees do not get to that age. Our coffees are special in that they are continually coming in fresh throughout the year.
We have a precise roasting curve for each of our coffees, and Purity FLOW has been refined over the years to create a balanced coffee that retains maximum CGA. Because CGA and the coffee’s natural acidity decline the longer the coffee is roasted, we found the roast level “sweet spot” that also makes it easy on the stomach without going too dark.
Find your everyday coffee ritual
Choose how you brew, then continue to the FLOW product that fits your routine.
