About: FLOW
About: EASE
About: CALM
About: PROTECT
About: BALANCE
PROTECT
Our light-medium roast organic coffee scientifically formulated for liver vitality.
Taste profile
- Toasted hazelnut
- Hint of brown spice
- Sweet, juicy notes
Purity PROTECT is formulated for:
At Purity, we wanted to develop a coffee that we believe follows the science of contributing to liver health. It was the obvious place to start because, over the last three decades, there has been mounting evidence for a positive effect of coffee on liver function and health.
Metabolic vitality
Antioxidant support
What is the purity standard?
At Purity Coffee®, we make every decision based on health first. We use the latest scientific research to optimize how we source, test, roast and deliver our coffees.
We begin with these fundamental baseline standards, from which we develop additional standards as the science presents new information.
Regeneratively Farmed
We prioritize soil integrity, biodiversity, carbon sequestration, and ecosystem resilience.
Always Selective
Carefully sourced arabica green coffee, selected for purity, safety, and quality, is our starting point.
Hand-Picked Specialty Grade
Highest quality industry standard, selected, carefully processed by experienced producers.
Sustainably Sourced
Ensured positive impact on farmers’ livelihoods, produced with full traceability.
3rd-Party Tested for Mold & Toxins
Lab tested for mold, mycotoxins and other contaminants to meet our stringent safety and purity standards.
Roasted for Health
Customized roasting protocols prioritize the retention of our coffees’ healthful compounds (chlorogenic acids [CGA]).
Measured Antioxidants
Since our founding, we have continued to lab test for CGA and trigonelline—check out our outstanding results.
Exceptional Taste
Coffee that is grown the way nature intended tastes as you would imagine…simply amazing.
We continue to look for the best coffees, and we’re always researching ways to make our coffee even healthier. The deeper we go, the more we understand that coffee is extremely complex and that various beneficial compounds can be created and destroyed at different roast levels.
The PROTECT story
Purity PROTECT is a light-medium roast, very high in CGA, with sweet citrus characteristics.
Here are the highlights:
- Studies range from reports on coffee reducing the risk of cirrhosis and liver cancer to demonstrating evidence for coffee as a beneficial tonic across the spectrum of liver diseases. In 2013, Saab et al. published a systematic review that included a table of 12 key studies (over 93,000 subjects) assessing the impact of coffee on liver-related health outcomes from 1993 to 2010, all of which showed positive health benefits of coffee on the liver.
- Elevated liver enzymes often indicate inflammation or damage to liver cells, which then leak higher-than-normal amounts of certain chemicals into the bloodstream, elevating liver enzymes on blood tests. Coffee consumption is inversely related to serum liver enzyme activity: Results showed that people who said they drank three or more cups of coffee a day had lower levels of these enzymes compared with people who did not drink any coffee. (Tanaka et al. 1998).
- Several studies consistently show that coffee drinkers with chronic liver disease have a reduced risk of cirrhosis and a lower incidence of hepatocellular carcinoma, regardless of their primary etiology. Epidemiological studies strongly suggest that drinking about 3 cups of coffee can reduce the risk or severity of liver damage from various causes (Heath et al. 2017).
- In 2010, Lenore Arab reviewed a substantial amount of epidemiological evidence from over 500 papers relating to the consumption of coffee to various human cancers. She condensed the findings of the meta-analyses and more recent papers on
site-specific human cancers. For hepatocellular and endometrial cancers, there is a strong and consistent protective association (Arab 2010).
“People often say to me… ‘Really!? Coffee is a superfood? I was going to limit the amount of coffee I drink.’”
“In reality, coffee drinkers accrue a multitude of health benefits from a lower risk of Cirrhosis, Type 2 Diabetes, a common heart arrhythmia—atrial fibrillation, seven common cancers, and even lower mortality. These studies have been published in the best peer-reviewed medical journals.”
“Coffee actually may be the healthiest beverage you can drink, and because Protect is so incredibly high in antioxidants, it is the coffee I, my family and many of my friends drink.”
Purity PROTECT follows a profile laid out in the scientific literature and hits several points that have been proven to be critical. We searched for a coffee that we believe could reflect the science for liver health.
1. High chlorogenic acid levels, but balanced by sugars in the coffee, so that the coffee is sweet, flavorful and clean-tasting.
2. This specific single origin from Colombia is processed via a “honeyed process,” allowing the natural coffee fruit sugars to deliver a very drinkable coffee since the science encourages 3-5 cups of coffee a day.
Find your everyday coffee ritual
Choose how you brew, then continue to the PROTECT product that fits your routine.
